Around the same time as the Mighty Magenta Hub launched, I was asked to talk about this topic for this year’s mentee class (and all other members of the community), and I naturally said yes. Sharing my expertise is the least I can do after gaining so much from this mentorship programme last year.
The webinar will take place via Zoom on January 13th, 6-7pm CET.
Topics will include:
- The importance of branding in a sports context
- Key considerations when building a personal brand
- How to define a mission, purpose, and vision for personal performance — and why this matters from a sponsorship perspective
- Why storytelling is vital in adventure and endurance sports, including vulnerability and credibility in high-performance environments
- How to balance the personal “self” with the personal “brand”
- Social media and communications for adventure and endurance sports — and how to make them work
- And much more.
How To Join
Secure your seat at the event.
50% of the webinar sign-up fee will be donated to support The Magenta Project’s ongoing mission.
If you’re already a member of the Mighty Magenta Hub, you can simply join via the app.
Read more about the webinar, the speakers, and The Magenta Project at: Personal Branding and Storytelling For Professional Sailing
