A webinar co-hosted with The Magenta Project on personal branding and storytelling for sail racing and sailing in a professional context, featuring two experts from the Magenta Project community: Cole Brauer and Madeleine Lithvall.

Topics will include:

• The importance of branding in a sports context
• Key considerations when building a personal brand
• How to define a mission, purpose, and vision for personal performance, and why this matters from a sponsorship perspective
• Why storytelling is vital in adventure and endurance sports, including vulnerability and credibility in high-performance environments
• How to balance the personal “self” with the personal “brand”
• Social media and communications for adventure and endurance sports, and how to make them work

And much more.

About the speakers:

Cole Brauer is a trailblazing professional offshore sailor and the first American woman to race solo, nonstop around the world. She is a recipient of the Rolex Yachtswoman of the Year award and holds the record as the fastest person to sail around the world in a 40-foot sailboat. Known for her grit, precision, and compelling storytelling from the high seas, she has become a powerful voice in modern ocean racing. Inspiring millions online, Cole continues to push boundaries and is currently co-skipper of the prestigious German Ocean Race team, Team Malizia.

Madeleine Lithvall is a creative director and brand storyteller with deep roots in the sailing world. With over a decade of experience across the outdoor, lifestyle, and sports industries, she leads projects in brand strategy, marketing, and editorial storytelling for clients ranging from start-ups to global brands. Alongside her creative work, Madeleine is an accomplished offshore and inshore sailor with over 15 years of racing experience, including a bronze medal in the RORC Baltic Sea Race (double-handed) and first place in the Tall Ships’ Races. She is the founder of Gybeset.co, where sailing, storytelling, and purpose-driven branding meet.

About The Magenta Project:

The Magenta Project is an award-winning global charity dedicated to building a sustainable network and implementing impactful programmes with one simple mission: to ensure greater equity and inclusion for women in the sport and the wider marine industry by dismantling the barriers that hinder their full participation and advancement. Building on the legacy of pioneering all-female sailing teams, The Magenta Project focuses on creating strong communities, networks, and relationships that connect individuals and organisations, facilitating the sharing of sailing knowledge, experience, and opportunities.

The Mighty Magenta Community Hub is a bold and vibrant platform designed to connect, inspire, and empower people across sailing and the wider marine industry. Inside the Hub, you will find:

• An interactive newsfeed and community exchange
• Industry events, webinars, and workshops
• Member profiles and networking opportunities
• Resources, tips, and global opportunities

In addition, members gain access to career-building and fitness resources, a dedicated job platform, and expert-led sessions on topics such as weather and navigation, foiling, STEM, media and leadership, race tactics, and more.

50% of the webinar sign-up fee will be donated to support The Magenta Project’s ongoing mission.

The webinar link will be provided upon sign-up.